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New intermediary: China " Yan Zhi economy " rise a

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发表于 2020-8-30 11:59:05 | 显示全部楼层 |阅读模式
Singapore " associated morning paper " on June 18 article, primary problem is " Chinese Yan Zhi economy goes against force growth: Although lipstick sales volume drops, protect skin to taste however more look spruce " . The beauty that lives in Suzhou makeup small business makes Cheng Cheng discovery, after epidemic situation is eruptive, the brand lipstick sales volume that she acts as agent dropped half, but face film and elite protect skin to taste sales volume not to fall to rise instead, 10 % reach raise on 20 % . She causes this end at epidemic situation " guaze mask effect " , "Everybody goes out to wear guaze mask now, besmeared lipstick also is lost sight of. But cover of long-term Dai Kou is easy cause skin allergy and long blain, to protecting Shi Qingjie the demand nature of the product rose. To protecting Shi Qingjie the demand nature of the product rose..
During turnover of consumable of Chinese whole society suffers epidemic situation concussion to drop continuously, "Colour value economy " the industry takes the lead in undergoing test, implementation goes against force growth. Data shows, before this year 3 months, cosmetic sales volume suffers epidemic situation influence to drop compared to the same period more than 10 % , but rebound instantly in the sales volume after epidemic situation is controlled April, on month more grow 12.9 % considerably, amplitude is next to commodity and beverage this kind just needed goods.
The network sale channel that develop, it is to drive China one of element that industry of United States makeup grows quickly, this is behaved during epidemic situation particularly apparent. According to market research organization triumphant spend statistic, when epidemic situation of China of before this year two months is the most serious, whole is beautiful makeup sale drops 13 % , but the sale on the line goes against force growth 7 % . Be apt to takes the chance with the homebred brand of network sale try hard to catch up, shorten the difference of as big as international shop sign.
Data of store of day cat flagship shows, china is native land Lai of Po of brand of United States makeup is elegant with bolus beauty sale grew more than 50 compared to the same period respectively April % and 160 % . Drive mud lane, embellish 100 colour wait for homebred beauty makeup growth of brand sales volume is more in 250 % above. These brands are rolled out continuously this year taste newly, cooperate direct seeding to take the new sale mode such as goods to send force.
Expert analysis, grow as Chinese per capita, the beauty that was regarded as to be not requisite in the past makeup product requirement grows with each passing day, this is the inevitable tendency that economy grows. Before newest this month report shows academy of look up industry, china is the whole world the 2nd big cosmetic consumes a country, in global cosmetic the market is occupied than 12.8 % , be next to the United States. "Colour value economy " rise abruptly quickly, conduce to drive home to consume the market to march toward diversity, after reducing the epidemic disease that depends on car consumption for a long time to bring about inside need to be not worth a problem. (author Chen Jing)
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