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Beautiful intermediary: Fierce! Sales volume of co

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发表于 2020-9-6 12:44:18 | 显示全部楼层 |阅读模式
According to the United States " world daily " report, if be in Yamaxun toy of cloth with soft nap of wool of children of the choose and buy on the website, can see on home page one is called " Pomises " , and tagging " optimal sale " toy. Nevertheless rarely the parent knows, the toy of pet wool cloth with soft nap that this seesaw pattern can apparel, be out Qi Mengyuan of female stylist of a foreign citizen of Chinese origin (the hand of Moon Qi) . And two her bear the palm design work, inspiration comes from respectively unexpectedly shop and chat. And by shops and chat, she also establishs those who have large quantities of epigone " different can broadcasting station " , and bear the palm.
Stylist " shop " not simple, know popular climate through shopping however, also say " trend survey " . Although be the survey that makes to design a toy, but also need understanding to include the many sided such as recreation of dress, science and technology, movie and TV. It is during this, qi Mengyuan discovers Mao Qiu is hanged dropping is the most popular fashionable element, almost all brand has on bag bag, equipment can appareling in the meantime is the category with very hot field of product of science and technology. She tries will both couple, will but interactive Mao Qiu apparels to go up personally, become to apparel type but interactive pet toy. Then the concept of Pomsies was born: Mao Qiu is the body of feline cat, its long tail is twined fixed, just can satisfy appareling functional requirement.
Having this idea nevertheless still is the first pace only, the development process such as color of model, exploration, decorative pattern is not easy also. Controlling cost especially is big challenge to stylist. Does need imprint a few kinds of design and color? Material of which kinds of hair to choose? Whether is the method of cloth clipping labour cost lowest? "Design of a lot of moment is met make a lot of compromise " Qi Mengyuan expresses, stylist must want to be used to this kind of circumstance, be in especially the toy industry of drive of this special market.
What make her gratified nevertheless is, pomsies not only patent application, score market success, according to NPD Group statistic, it is labelled 2018 toy of American wool cloth with soft nap kind (sales volume of complete beauty of Special Feature Plush) the first, also acquire line of business at the same time inside approbate, obtain have toy bound Oscar of award say " Toy Of The Year Awards " nomination award.
After graduating from Tsinghua university academy of fine arts, qi Mengyuan designs an institute to continue to study products plan toward artistic center before 2012. As the student studying abroad, she founded with 3 friends of have a common goal 2015 the design sows a guest " different can broadcasting station " (YinengFM) , found the inspiration of broadcasting station, it is to originate chat.
Qi Mengyuan has a lot of friends that must come a little particularly in the school at that time, inspiration of a lot of creation and life are comprehended is obtained in chat. "I think to chat is to stylist particularly necessary and significant issue " . She expresses, industry of affectation of the edge that sow a guest hears by the side of in the evening one day, since everybody has expressive desire so,think of suddenly, why not oneself do a broadcasting station to sow a guest. The friend beside chime in easily of one please yourself, bought equipment to begin to record, did not think of audience amount mushroom, collect associate of large quantities of one have a common goal.
Different can broadcasting station includes date of small letter public, small letter group, the interactive form such as the activity below the line, main target is the professional stylist of Chinese area, and the group that holds strong interest to the design. Its audience spreads all over world each district nowadays, besides los angeles cadre, still offer two place sites of Tokyo and Shanghai, design kind of program for what the user brings different culture background. Broadcasting station won large award of American top class design 2017. (Li Xue)
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